Jakob Krause-Jensen, Associate professor, Danish School of Education - Research Programme Education, Policy and Organisation in the Knowledge Economy, Aarhus University

Flexible Firm. The design of culture and culture of design in Bang & Olufsen

Bang & Olufsen is one of the crown jewels of Danish manufacturing industry known world-wide for their high-end home electronics. The company has also gained a reputation through their state-of-the-art version of value-based management: The idea behind value-based management is that there should be a consistency in everything the company does: But how do the aesthetics of scandinavian minimalism translate into ideas about management practices? And how do the employees act on those ideas?

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